What Search Queries Can Tell You About Your Customer
In my past three posts, I covered various elements of what makes an ad relevant to a consumer – the right product, at the right price, at the right time. Now let’s take a look at the fourth component,...
View ArticleFour Ways Retailers are Leveraging PLAs to Boost Holiday Revenue
Consumer behavior around the holidays has shifted dramatically over the last few years. When we look back at 2008, we see that the majority of shoppers waited until after Thanksgiving to make the bulk...
View ArticleWhat Retailers Need to Know to Transition to Google Shopping Campaigns...
This past February, Google Shopping Campaigns became universally available to all advertisers. Google announced today that advertisers will need to fully shift to Shopping Campaigns by end of August...
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Google Product Listing Ads Off To a Strong Start In 2016
Images draw in consumers and entice them to click on an advertisement. Marketers began experiencing this about a year after the ad units launched. Much has been reported on Google product listing ad...
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Google Expected to Phase Out Text Ads on the Right Rail of the SERP
Google is expected to announce some big changes to the search engine results page (SERP), which can have significant implications for bid management among other things. They are expected to phase out...
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Creating Highly Segmented Product Targets for PLAs
When you bid on all traffic together, you push down all bids to account for poor performing queries. The problem is, you also unnecessarily penalize good performing queries. This is why segmenting by...
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Spooky Ads That Go Bump in the Night (And the Adlucent Halloween Contest)
Halloween can be a frightful time. There are scary movies on TV, your neighbor’s house is decorated like a graveyard full of zombies, your kid wants to dress up like the clown from “It” and your...
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Google Uses Shopping Ads to Promote Products Available on Google Express
As Google adds more retailers to their Google Express marketplace, many of us have been asking, “what’s next?” We may have our answer. On Wednesday, we spotted a Shopping ad that lists “Google Express”...
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The Science Behind Google’s Shopping Ads
Your Shopping program is live and optimized, but you may be wondering what else you can do to increase your likelihood of capturing the shopper’s click. Beyond your basic product feed data, there are...
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Four Questions To Ask Yourself When Optimizing Your Google Shopping Program
It’s no secret that Google Shopping Ads are a favorite among marketers. In fact, they represent more than half of the total paid search investment among Adlucent clients. With Shopping ads generating...
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